Marketing Associate

Anchor Insurance writes Property and Casualty insurance products in Florida, Texas and Louisiana with plans to expand into more states. We are currently looking for a Marketing Associate to support our sales team.

Job Purpose

As a Marketing Associate, you will be responsible for executing a wide-range of marketing programs including, but not limited to email marketing, events/tradeshows, print materials, advertisements, social media, and content marketing. You will work closely with inside & outside sales, agency licensing, product, underwriting and IT departments, as well as direct contact with our agency partners.

Essential Functions

  • Creates, updates and maintains company brochures for agency partners, insureds, board members, investors and prospective Anchor associates
  • Coordinates tradeshow logistics including securing sponsorship/booth and advertising opportunities, as well as provide support for accommodations & travel for Sales
  • Composes, edits and publishes communications including (but not limited to): agent bulletins, sales & marketing collateral, website content, presentations and social media posts
  • Assists in managing content calendar, event calendar and all other marketing databases
  • Coordinates co-branding efforts such as direct mailers and email campaigns
  • Assists with budgeting and purchasing company merchandise and maintaining inventory
  • Manages shipments containing merchandise and brochures for agents and sales reps
  • Assists with collecting data and reporting on marketing campaigns using analytics
  • Works with Marketing Manager on data quality, audience segmentation, agency scoring, among other projects, to ensure marketing projects are scalable for future reporting
  • Performs administrative support tasks relevant to Sales & Marketing activities assigned by Marketing Manager

 Qualifications

  • Requires minimum a bachelor’s degree, preferably in marketing or communications OR 2-4 years of experience in marketing
  • Experience working within an insurance agency or company is a plus (but not required)
  • Experience with Inbound Marketing, Content Marketing, SEO, Email Marketing, Sales Enablement, Social Media, and Blogging
  • Experience with B2B, Marketing Automation, Lead Management, Lead Segmentation, and Lead Scoring a plus (but not required)
  • Graphic design experience a plus, but not mandatory
  • Demonstrates strong interpersonal skills, prioritizes and plans work activities, exhibits sound and accurate judgment, demonstrates accuracy and thoroughness, follows through on commitments
  • Ability to articulate information clearly and concisely
  • Excellent organizational skills
  • Experienced in use of Microsoft Office and Adobe Creative Cloud
  • Knowledge of sales and marketing systems such as Salesforce and HubSpot (or similar)
  • Strong PC skills and general technical troubleshooting

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Anchor Insurance offers an excellent benefit package including, medical, dental, vision, short and long-term disability, life insurance, a 401K plan with a company match, paid time off and paid holidays.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.